Introduction to Graphic Design

Course description 

This course introduces learners to key areas of graphic design, equipping them with essential skills to create visually appealing designs for marketing, branding and communication. The course covers key design principles, color theory, typography, layout and branding techniques using tools like Canva, Microsoft word for design as well as Adobe Creative Suite.

Course Objectives:

By the end of this course, participants should be able to:

1. Understand the basics of graphic design.
2. Apply design principles such as balance, contrast and alignment.
3. Utilize color theory and typography effectively.
4. Design engaging marketing and branding materials.
5. Structure layouts for various design formats (social media, posters, flyers).

Course Outline:

Module 1: Introduction to Graphic Design

• Definition and importance of graphic design
• Importance of graphic design
• Terms in graphic design

Module 2: Principles & Fundamentals of Graphic Design

• Objective of design
• Levels of hierachy
• Principles of design

Module 3: Designing Tools & Canva

• Common designing tools
• Downloading Canva
• Introduction to Canva
• Elements in Canva
• Canva workspace

Module 4: Image, Frames, Cropping and bordering

• Types and roles of frames
• Importing and placing images
• How frames and images relate
• Cropping within frames
• Borders and their role

Module 5: Fonts, Color and Media upload

• Types of fonts
• Letter spacing and line spacing
• Difference between Sarif and San Sarif
• Understanding color in design
• Essentials of media upload

Module 6: Typography & Color Theory

• Logo design fundamentals
• Social media and digital marketing graphics
• Business branding essentials

Mode of Delivery

• Fully online e-learning (self-paced slides)
• Downloadable course materials

Assessment & Certification

Assessment:

• Multiple-choice quizzes after each module
• Final assessment at the end of the course

Certification:

• A digital certificate will be issued upon successful completion.