Introduction to Graphic Design

Course description 

This course introduces learners to key areas of graphic design, equipping them with essential skills to create visually appealing designs for marketing, branding and communication. The course covers key design principles, color theory, typography, layout and branding techniques using tools like Canva, Microsoft word for design as well as Adobe Creative Suite.

Course Objectives:

By the end of this course, participants will be able to:

1. Understand the basics of graphic design.
2. Apply design principles such as balance, contrast and alignment.
3. Utilize color theory and typography effectively.
4. Design engaging marketing and branding materials.
5. Structure layouts for various design formats (social media, posters, flyers).

Topics

Module 1: Introduction to Graphic Design

• Definition and importance of graphic design
• Common design tools (Canva, Photoshop, Illustrator)
• Applications in marketing, branding and communication

Module 2: Basic Design Principles

• Balance, contrast, alignment, proximity
• White space and composition
• Creating visually appealing designs

Module 3: Typography & Color Theory

• Basics of typography: fonts, spacing, readability
• Choosing the right colors for design
• Understanding color psychology

Module 4: Branding & Marketing Graphics

• Logo design fundamentals
• Social media and digital marketing graphics
• Business branding essentials

Module 5: Layout & Composition

• Structuring designs for posters, certificates, flyers
• Using grid systems and proper spacing
• Effective use of images and icons

Module 6: Formatting & Style Guidelines

• Best practices for file formats and resolution
• Exporting designs for print and digital use
• Ensuring brand consistency

Mode of Delivery

• Fully online e-learning (self-paced slides)
• Downloadable course materials

Assessment & Certification

Assessment:

• Multiple-choice quizzes after each module
• Final assessment at the end of the course

Certification:

• A digital certificate will be issued upon successful completion.